One Direction and Pharrell will headline Apple Music Festival in London

Posted on August 18, 2015

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by Alex JS, editing by Adam MS

Apple has been hosting its iTunes Music Festival in London since 2007, but with the launch of the company’s new streaming service, this series of gigs and shows has been rebranded as the Apple Music Festival. Today, Apple announced the festival’s venue, acts, and concert dates, with artists including One Direction, Pharrell Williams, Florence + The Machine, and Disclosure set to take the stage at London’s Roundhouse from September 19th.

Although previous iTunes Festivals have run for up to a month, this year’s Apple Music Festival is on for only 10 consecutive nights. As in previous years, UK residents will have to win tickets to go to the festival (through Apple Music as well as various media partners), while international fans can tune in to watch live performances on iOS devices and iTunes. We can expect a lot of cross-promotion with Apple Music itself, with company exec Eddy Cue promising in a press statement (below) that performers will be “appearing live and interacting directly with their fans on Connect and Beats 1.”

Read the official press release from Apple below:

Apple Music Festival Brings Incredible Live Performances to Fans Worldwide in September

Ten Nights of Spectacular Live Shows Including Pharrell Williams, One Direction,
Florence + The Machine, Disclosure & More

LONDON ― August 18, 2015 ― Apple® today announced that Pharrell Williams, One Direction, Florence + The Machine and Disclosure are among the headliners at the 2015 Apple Music™ Festival at London’s Roundhouse this September. Apple will broadcast performances to music fans around the world for free, which can be viewed live and on-demand on Apple Music. The Apple Music Festival lets fans get even closer to their favorite performers with coverage on Beats 1℠ alongside backstage news and footage straight from the artists on Apple Music Connect.

“We wanted to do something really special for music fans this year,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The Apple Music Festival is a greatest hits set of ten unbelievable nights featuring some of the best performers on the planet appearing live and interacting directly with their fans on Connect and Beats 1.”

Apple Music is a single, intuitive app that combines the best ways to enjoy music — all in one place. Beats 1 is Apple’s first ever live radio station dedicated entirely to music and music culture. With Apple Music Connect, artists can share lyrics, backstage photos, videos or even release their latest song to fans directly from their iPhone®.

“Wow, I’m so grateful to be performing at the Apple Music Festival. The Roundhouse is such a historic venue … there’s always a special energy in the crowd. Thank you for having me!” – Pharrell Williams

“It’ll be great to be back in London and we can’t wait to perform for our fans in the Roundhouse and around the world on Apple Music! See you there!” – Niall, One Direction

“We’re excited to be playing at this year’s Apple Music Festival at the wonderful Roundhouse!” – Florence + The Machine

“We’re super excited to play our first ever show for Apple Music Festival at the Roundhouse, one of our favorite venues in London. It’s also the day our album’s released so that makes it extra special!” – Disclosure

The Apple Music Festival takes place over ten nights from September 19 to September 28. UK residents can apply to win tickets on Apple Music as well as through media partners including the London Evening Standard. Apple hosted the iTunes® Festival in London for eight years, and now in honor of the launch of Apple Music, has renamed the event the Apple Music Festival. Customers can enjoy the Apple Music Festival via Apple Music or iTunes on their iPhone, iPad®, iPod touch®, Mac®, PC or in stunning HD with Apple TV®.

The iTunes Festival started at London’s Institute of Contemporary Arts in 2007, and has seen over 550 artists perform in front of more than half a million fans and tens of millions more online and on-demand. Past performers include Adele, Beck, Coldplay, Elton John, Foo Fighters, Justin Timberlake, Kings of Leon, Lady Gaga, Katy Perry, Maroon 5, Muse, Sir Paul McCartney and many more.

For updates, tickets and additional information visit: www.applemusicfestival.com or join the conversation on Apple Music Connect.

To learn more about Apple Music Connect and Beats 1 visit: www.apple.com/music/connect and www.apple.com/music/radio.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Jennifer Ramsay
Apple
ramsay@apple.com
+1 (408) 862-2239

Mandy Hershon
Apple
mhershon@apple.com
+44 203 284 6194

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